Prioritization is the most critical part of building a company towards product-market fit and beyond. Your limited time won’t allow you to make mistakes that take 3–4 months away from your runway by building a feature that nobody wants. Wrong product decisions might cost a company its life.

Your job as CPO, VP of product, head of product or product manager is to narrow down feature requests to a focused fraction that is hyper examined from multiple angles to make your decision more robust.

Quality decisions for the next feature start with the appropriate quantity of feature requests in the…

By Felix Gerlach — CPO of @Passbase

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the essential instrument to leverage your limited wiggle room as a founder. Especially in a high pacing startup environment with little space for failure, strong execution on the right spots can decrease the risk of failure.

You might be staring at the wunderkinder in the B2B industry and their unmatched success, but there is a pattern that is repeated in their products…

Meet our team behind Passbase —

From left to right: Felix Gerlach, Mathias Klenk & Dave McGibbon

We are excited to announce that Passbase has closed a pre-seed funding round of $600K led by a group of amazing early-stage technology investors and business angels from Alphabet, Stanford, Kleiner Perkins, EY, Upheaval, and Seedcamp.

We plan to use this funding to develop our core infrastructure, launch our B2B product and first privacy-focused consumer application. We are investing heavily in machine learning, making our product simple to integrate, and GDPR-compliant by design.

Good design is relative. Everyone has an opinion about good and bad design but when you break down the KPIs in terms of conversion rate, retention or growth, you’ll see that only a few companies are out there who are using the power of design and its tremendous leverage to disrupt whole industries.

When we look at the rising stars like Airbnb, Deliveroo or Lyft, the success kicked in because people fell in love with the simplicity and frictionless experience of their services. Their approach of linking design and technology gave them the foundation for growth, retention and conversion by any accounts.

But are there any rules and patterns which can give you a direction to good product design? What kind of guidelines could help, to build products that people will love?

Even its not often obvious, there are major underlying rules which affect the appearance and in fact the positive perception of…

We have been hard at work over the last few weeks at Coinance and are excited to give an update on some of our upcoming feature releases:

Coinance is launching the first multi-exchange mobile trading platform

Our mobile trading feature will launch on August 12th, and with this launch Coinance will become the first mobile application to support the trading of digital currency across multiple exchanges.

Dear Coinance community,

We are incredibly grateful for all your support and appreciate you following our journey so far, as well as providing much needed feedback as we have sought to simplify portfolio tracking across exchanges. Today, we are extremely excited to announce our beta launch of multi-exchange mobile trading! To gain early access to this feature, simply download or update the app and sign up to join the waitlist!

We are excited to unveil the official launch of our new website! As we continue to build more great services for our Coinance users, this will be a great space keep you up to date and to find more information on our product.

On our new site you will find more information on who we are, our mission, our stance on security and privacy, and answers to commonly asked questions. As always, please let us know if you have any feedback (we value our your opinion).

Since our newwest update v1.1, users are able to link their exchange wallets via API keys to Coinance. This feature will reduce the hassle of signing into several exchanges, filling out excel spreadsheets and will help users to be faster up to date about their account / wallet balances. So far we support the 6 biggest crypto exchanges: Binance, Bitfinex, Coinbase, Gdax, Kraken and Poloniex. All a user has to do is simply scan the QR code of your API key or enter it manually to connect your favorite exchanges with us.

Add your favorite exchanges to Coinance


The most important thing upfront: Our users privacy…

Knowing your numbers is a crucial step towards unlocking the potential of your product. During my time working in several fast-growing companies, I figured out that every business fundamentally relies on five major pillars in order to grow. If we break down these areas and start to identify key performance indicators, you’ll see how a data driven mindset can lead to tremendous growth. I’ve summarized a framework of approaches which will give you a basic idea of these key indicators. You won’t be disappointed to have a data driven mind set to see what matters the most for your startup…

Felix Gerlach

San Francisco, California / CPO of @Passbase

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